• Lohani Rochi (3 x EFBB British Ladies Champion and IFBB Pro)
• Joey Bull (4 x Ms. Fitness Champion and IFBB Pro)
• Warren Dyson (EFBB Intermediate Champion and NABBA Mr UK)
• Mark Povey (NABBA Overall Novice Mr Britain)
• Julie Crane (4 x Welsh high jump champion and GB International)
• and several more!

What do they have in common?

Great genetics, determination, discipline and the smarts to consult professionals on training, nutrition and contest preparation. In this case they all came to me.

My name is Cain Leathem and I am an exercise and nutrition consultant. I have taught nutrition and training techniques for several years, helped athletes from many sports, ran a health and fitness store and now run GB FITNESS, act as a judge for the EFBB and train NABBA instructors for the Midlands area. I pride myself on having an extensive academic background and the experience of learning from some of the best athletes from varied sports. I combine this knowledge to construct individual programs - be it training, diet, supplementation etc to get the most out of each client. I put a lot of emphasis on education rather than dictating rules. At the end of the day no-one knows your body better than you and if you know how to influence results you can be your own master!

One of the greatest compliments I have ever received was from Kerry Kayes - someone with a great reputation for his knowledge and results in body building. Upon seeing the superb condition of John Hodgeson on stage when he won the EFBB Championships I told Kerry I was VERY impressed with Johns condition. He smiled and stated that from me that was high praise indeed, as I can have very high standards. That is what I look for in the athletes that I help - the discipline to be the best that they can be!

I carry out consultations and give advice face to face, as body building is such a visual sport I cannot see how you can do someone justice any other way. As such I have had people travel from Hull, London etc to see me in Birmingham. This is a small price to pay to gain a 1st place trophy.
I will continue to learn, continue to educate and continue to help great physiques to become champions. In order to help as much as I can I will contribute articles to this site on a regular basis and my services can be booked for personal consultation.

Don't ever be too proud to ask!